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Research papers

How to use market segmentation for determining new product ideas?

The purpose of the exercise is to determine: 1. What are the gaps, the unfulfilled needs existing in a specific market which a new product could fulfil; 2. What the features of this new product should be; 3. To what segment of the market this new...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Authors: Klaus Ragnitz, M. Ungureanu
September 1, 1970
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Citation

Ragnitz and Ungureanu (1970a, September 01). How to use market segmentation for determining new product ideas?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-use-market-segmentation-for-determining-new-product-ideas-


Research papers

Use of factor analysis and cluster analysis in market segmentation and consumer typology

For the two segmentation models, factor analysis and cluster analysis, general assessment criteria are laid down and the marketing view-point is singled out as the most important. In particular the paper deals with the two segmentation methods with...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Klaus Ragnitz
June 15, 1969
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Citation

Ragnitz, K. (1969a, June 15). Use of factor analysis and cluster analysis in market segmentation and consumer typology. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/use-of-factor-analysis-and-cluster-analysis-in-market-segmentation-and-consumer-typology


Research papers

Use of factor analysis and cluster analysis in market segmentation and consumer typology (German)

For the two segmentation models, factor analysis and cluster analysis, general assessment criteria are laid down and the marketing view-point is singled out as the most important. In particular the paper deals with the two segmentation methods with...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Klaus Ragnitz
June 15, 1969
×

Citation

Ragnitz, K. (1969a, June 15). Use of factor analysis and cluster analysis in market segmentation and consumer typology (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/use-of-factor-analysis-and-cluster-analysis-in-market-segmentation-and-consumer-typology-german-


Research papers

Consumer typology based on probabilistic similarity measurement

Fundamentally, consumer typologies are procedures for reducing data, Rather than work with a multiplicity of individual reactions it is preferable to use this matrix as a basis for seeking essential correlations both between variables and between...

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: Andreas Winkler, Klaus Ragnitz
November 1, 1968
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Citation

Winkler and Ragnitz (1968a, November 01). Consumer typology based on probabilistic similarity measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-typology-based-on-probabilistic-similarity-measurement